Product launch
Marketing strategies - market and product
A markets overview of strategic marketing decisions
The process involves finding viable markets, determining the requirements to satisfy them, selecting target markets, positioning the offering to them, then creating strategic marketing plans to carry out the marketing mix that will best satisfy customer wants and needs.
The process will vary with different market and competitive environments. Examples of product type/class are apartments, soft drinks, cereals and automobiles
Important issues include:
Market
entry strategies |
12/12 |  |