Aspects
and limits of consumer brand loyalty
Fundamental
shifts in channel power
Complacency
and greed
Need
for and availability of creative filling of market gaps
Changing
consumer habits (education, cynicism, willingness to experiment, cocooning
and other demographic-related trends)
Long
term strategic marketing initiatives include cost leadership, marker
research, new product development, brand and /or corporate advertising.
Shake-out:
generic, store-brand and 1-3 brand entries.
