Alternative pricing strategies

• Pricing objectives
• Tactical use of pricing
• Varying prices to reflect geographical differences
• Offering discounts for early payment, off-season buying and to encourage high volume purchase - advance orders
• Trade-in allowances to boost sales in sluggish economies
• Discriminatory pricing to capitalise on segment insensitivity
• Optional features prices - basic- car low price, extras at higher cost
• Attacking vulnerable competitors - 'loosebrick' Japanese theories