Wants/Needs

Marketing research is the complete research of customers and design as well as the market research.

• Collection
• Interpretation
• Reporting of information to help
• Marketers solve specific marketing problems or take advantage of opportunities.

It is the process of gathering information which is not currently available to the user/needed.

"The collection and analysis of data from a collection of individuals or organisations relating to their possessions, characteristics, behaviour, attitude or opinions. It includes all forms of marketing and social research such as consumer and industrial surveys, psychological investigations, obervational and panel studies".