Stages in the research process

  1. Problem Definition - what info is needed
    • why info is required
    • where does the info come from
  2. Review of Secondary data sources
  3. Select approach for collection of Primary data
    • marketing research house
    • 'In-house'
  4. Research design - methods, samples
  5. Data collection- commissioned
  6. Analysis and Interpretation of Data - as paid for externally
  7. Evaluation of Results and Recommendations
    • change advertising?
    • change product?
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